Responsibility: Copy, art direction/layout, photography, coordination with designer and printer
Description: Analysing our needs in-store and what would give us the best awareness, I developed shelf talkers, posters and coupons. They were used in-store, at demos and events.
In 2013, I led the coupon programme, which Wellness Foods relied on online coupons before. I worked with the redemption house, printer, reps and analysed redemption. Over two years, I helped determine the right offers and distribution channels for coupons.