Shed Your Sugar brings awareness of excess sugars in the modern diets. The WHO had just released their sugar intake recommendation of 5% of total calories from sugar. Many people and packaged goods do not meet this requirement. The low sugar movement is not just for those who want to lose weight, but for everyday people looking to improve their health holistically.
This integrated campaign included online and offline components.
- Daily emails to help people cut down their sugar for 30 days
- Social media content
- Custom web portal with a diet-tracking calendar
- Sales and coupons
- Demos
- In-store displays
In the first month, SimplyProtein received hundreds of sign-ups. Loblaws picked up the campaign, giving SimplyProtein nation-wide awareness. Our email list and customers grew. This campaign later ran a second time within the year.